{"id":91112,"date":"2023-09-06T17:51:55","date_gmt":"2023-09-06T10:51:55","guid":{"rendered":"https:\/\/daaitv.co.id\/DAAI-WP\/?p=91112"},"modified":"2023-09-06T17:52:11","modified_gmt":"2023-09-06T10:52:11","slug":"perkenalkan-strategi-pemasaran-hima-feb-ui-hadirkan-the-17th-imotion","status":"publish","type":"post","link":"https:\/\/daaitv.co.id\/DAAI-WP\/perkenalkan-strategi-pemasaran-hima-feb-ui-hadirkan-the-17th-imotion\/","title":{"rendered":"Perkenalkan Strategi Pemasaran, HIMA FEB UI Hadirkan The 17th IMOTION"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.19.3&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;100%&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row admin_label=&#8221;Artikel Layout&#8221; _builder_version=&#8221;4.19.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image alt=&#8221;Kaligrafi Tiongkok&#8221; title_text=&#8221;The 17th IMOTION via DAAI TV&#8221; force_fullwidth=&#8221;on&#8221; admin_label=&#8221;Foto&#8221; _builder_version=&#8221;4.19.3&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; border_radii=&#8221;on|10px|10px|10px|10px&#8221; global_colors_info=&#8221;{}&#8221; src=&#8221;https:\/\/daaitv.co.id\/DAAI-WP\/wp-content\/uploads\/2023\/09\/The-17th-IMOTION-via-DAAI-TV.jpg&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][et_pb_text admin_label=&#8221;Keterangan Foto&#8221; _builder_version=&#8221;4.19.3&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Lato|300|||||||&#8221; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;-5px||25px||false|false&#8221; custom_margin_tablet=&#8221;-5px||25px||false|false&#8221; custom_margin_phone=&#8221;-20px||30px||false|false&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;|0px|||false|false&#8221; hover_enabled=&#8221;0&#8243; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span class=\"selectable-text copyable-text\">The 17th IMOTION (Foto: DAAI TV)<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Paragraf&#8221; _builder_version=&#8221;4.19.3&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Lato||||||||&#8221; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;1.6em&#8221; header_font=&#8221;Lato|900|||||||&#8221; header_2_font=&#8221;Lato|900|||||||&#8221; header_2_font_size=&#8221;30px&#8221; header_6_font=&#8221;Lato|900|||||||&#8221; custom_padding=&#8221;|0px||||&#8221; hover_enabled=&#8221;0&#8243; text_font_tablet=&#8221;Lato||||||||&#8221; text_font_phone=&#8221;Lato||||||||&#8221; text_font_last_edited=&#8221;on|desktop&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;16px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;25px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><strong>Himpunan Mahasiswa S1 Manajemen dari Fakultas Ekonomi dan Bisnis (FEB) Universitas Indonesia (UI) kembali menghadirkan The 17<sup>th<\/sup> Indonesia <em>Marketing<\/em> Competition<\/strong> <strong>(IMOTION).<\/strong><\/p>\n<p>Tahun ini, IMOTION menyelenggarakan kembali rangkaian acara tahunannya dengan tema besar &#8220;<em>Reform to Achieve<\/em>: Mempertahankan Strategi Pemasaran di Tengah Transformasi Ekonomi Digital&#8221;.<\/p>\n<p>Pada Jumat (25\/8) lalu, FEB UI telah menyelenggarakan rangkaian acara pertama dari IMOTION, yakni \u201c<em>Prolution: The Introductory Talkshow<\/em>\u201d dengan tema \u201c<em>Business Growth Opportunities Through Marketing Strategy<\/em>\u201d.<\/p>\n<p>Acara ini dilaksanakan secara langsung di Auditorium Soeria Atmadja, FEB UI, serta <em>streaming<\/em> YouTube IMOTION FEB UI.<\/p>\n<p><em>Prolution: The Introductory Talkshow<\/em>, adalah sebuah gelar wicara bertema <em>marketing<\/em> yang berperan sebagai acara pembuka dari seluruh rangkaian acara IMOTION selama beberapa bulan ke depan.<\/p>\n<p>Acara ini berhasil membangkitkan kesadaran publik, terutama mahasiswa di Indonesia, tentang pentingnya strategi pemasaran, terutama berbasis digital dalam memanfaatkan perkembangan bisnis.<\/p>\n<p>Dipandu oleh Okky Destryan Effendy, acara ini turut dimeriahkan oleh Co-Founder dan Chief Operating Officer PK Group Harry Sudarma, Head of Brand <em>Marketing<\/em> Narasi T. A. Anindito Wisnuputra, dan Chief <em>Marketing<\/em> Officer Koltiva Tika Sylvia.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-91115 alignnone size-full\" src=\"https:\/\/daaitv.co.id\/DAAI-WP\/wp-content\/uploads\/2023\/09\/The-17th-IMOTION.jpeg\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/daaitv.co.id\/DAAI-WP\/wp-content\/uploads\/2023\/09\/The-17th-IMOTION.jpeg 1920w, https:\/\/daaitv.co.id\/DAAI-WP\/wp-content\/uploads\/2023\/09\/The-17th-IMOTION-1280x720.jpeg 1280w, https:\/\/daaitv.co.id\/DAAI-WP\/wp-content\/uploads\/2023\/09\/The-17th-IMOTION-980x551.jpeg 980w, https:\/\/daaitv.co.id\/DAAI-WP\/wp-content\/uploads\/2023\/09\/The-17th-IMOTION-480x270.jpeg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw\" \/><\/p>\n<p>Para pembicara yang hadir, memaparkan bagaimana perusahaan mereka mampu memanfaatkan tren dan teknologi dalam menemukan kesempatan-kesempatan baru, serta mencari target pasar yang potensial.<\/p>\n<p>Selain itu, mereka juga menjelaskan bagaimana cara agar mereka mampu menjaga hubungan dengan konsumen melalui saluran digital yang ada, serta menjaga pertumbuhan bisnisnya tetap berkelanjutan dengan tren teknologi yang sedang beredar.<\/p>\n<p>Sepanjang acara berlangsung, para partisipan terlihat sangat antusias untuk mengikuti agenda ini sampai akhir.<\/p>\n<p>Beberapa dari mereka pun diberikan kesempatan untuk bertanya secara langsung kepada para pembicara.<\/p>\n<p>Daus selaku salah satu pertisipan mengatakan, \u201cAcaranya sangat menarik dan juga memberikan banyak ilmu pengetahuan di bidang <em>marketing<\/em> <em>strategy<\/em>.\u201d<\/p>\n<p>Sebagai informasi, The 17<sup>th<\/sup> IMOTION merupakan kompetisi <em>marketing<\/em> terbesar di Indonesia yang diselenggarakan oleh mahasiswa di bawah Management Student Society (MSS) HIMA S1 Manajemen FEB UI.<\/p>\n<p>Sesuai dengan namanya, rangkaian acara dari The 17<sup>th<\/sup> IMOTION yang akan datang, meliputi kompetisi pemasaran, seminar, dan sebagainya.<\/p>\n<p>[\/et_pb_text][brbl_post_grid include_categories=&#8221;861&#8243; 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